I few days ago I touched on the subject of NY-area drug store chain, Duane Reade. The company established a free diabetes program a while back, offering advice, education and support groups. Duane Reade says it's expanding the program because of customer demand.

Is this part of a larger trend? Looks like it. According to yesterday's New York Times, more and more people are turning to drug stores for medical services. We're talking non-urgent things like sprains and minor infections...and diabetes care. Some are frustrated by lack of access to their regular physician. Others are having budget issues going the traditional route. It's super-convenient because you can be seen without an appointment, then get your prescription filled right there.

Drug store chains - Duane Reade, Wal-Mart, CVS and Walgreens included - are stepping up to the plate to fill the void. "Urgent Care Lite," is the tag it's been given. According to the Times, the number of these clinics has exploded in the past two years. And many feel that's a big problem because these clinics are not tightly regulated.

Yes sports fans -- diabetes did make a cameo at the Super Bowl. Did you see her?

The notorious commercials-- costing several million a pop- livened up the intensity of the game. The K-fed commercial had a reputation a long time ago – and passed it, with flying colors! The commercial of diabetic interest was paid for by King Pharmaceuticals. It featured a man dressed as a heart, being chased by different factors that can wear and tear on your little pumper. Of course, the role of "diabetes" was portrayed wonderfully by a woman. Hell hath no fury, people. And the message?

The ad is promoting an educational site that King Pharmaceuticals has partnered with the American Heart Association to launch. The site is named beatyourrisk.com. The chief commercial officer for King Pharmaceuticals said, "The purpose of the ad is to raise awareness for the Web site to any extent possible and educate people that they are at serious risk. This is not toenail fungus. People can die." So true! And after you finish cleaning up the remains of the potato chips, wings, and beer - check out the site and rejoice in preventative education!

A brilliant doctor, a motivational mission, and the biggest names of the industry -- success is the only option. Taking Control Of Your Diabetes is a diabetic conference designed to educate and motivate people about diabetes.

Through informative expos, packed with field experts, enlightening workshops and crowds swarming with curiosity -- taking a more proactive role in your diabetes is as easy as showing up. A few hours at a TCOYD expo will cover a lot of territory. Whether you're interested in the latest developments in research, new medications, fresh ideas on diet and exercise, or legal and insurance guidance-- you're bound to find somebody who has an answer. TCOYD health fairs give you the chance to personally engage major manufacturers, doctors, entrepreneurs and innovators looking to help diabetics live a healthier life. Ask your questions. Try their products. They are there to help you. Tell them what you think. Tell them what you need.

Medical advances in diabetes care continue to out-pace improvements in patient care. Share something new with your doctor next visit. TCOYD delivers the information to the people who need it most. The mission of TCOYD is motivating, educating, and empowering diabetics and their loved ones. The success of this mission is defined by what you make of it.

Anybody who has been granted the dubious distinction of multiple blood glucose readings a day will appreciate the lively approach my endocrinologist has applied to diabetes management. As his cartoon-depicted alter ego, Dr. Grady brings you straightforward explanations of the medical issues in the form of comic strips. His approach is the CartoonMD®, which is medical information made very, very simple.

A new class of diabetes agents was created and released on the market for patient care called the incretin mimetics. Greek to you, too? Exactly. Here's what I did -- take yourself a minute or two to pay homage to the comedic genius and frustrated artist that I proudly (and often) call doctor. If nothing more, you'll enjoy the momentary reminiscing of Saturday morning cartoons with an intellectual spin.

I encourage everybody to take a look at the educational entertainment from the good doctor, Dr. Grady. It truly is medical information that goes down easy!

Five-year-old Christian Phillipi of Tifton, Georgia, was one of eight children honored by Governor Sonny Perdue at the Georgia state Capitol on March 2. The ceremony was intended to mark 911 Appreciation Day. Last October, Christian discovered his diabetic grandmother collapsed and bleeding in her home (with what turned out to be a ruptured artery). He dialed 911 immediately and, probably as a result of his prompt action, his grandmother's life was saved. Christian had been taught to dial 911 by his dad, who wanted to be sure his little boy would know what to do in a medical emergency just such as this one.

After reading this story, I had a look online at some of the resources available for parents who want to teach very young kids to use the telephone and how to dial 911 in an emergency. Much of this involves not the actual dialing, but coaching little ones on how to respond to the operator's questions. There's some cute stuff out there, such as the book pictured here: the Pretend and Play Teaching Telephone Activity Book by Learning Resources.