Yes sports fans -- diabetes did make a cameo at the Super Bowl. Did you see her?

The notorious commercials-- costing several million a pop- livened up the intensity of the game. The K-fed commercial had a reputation a long time ago – and passed it, with flying colors! The commercial of diabetic interest was paid for by King Pharmaceuticals. It featured a man dressed as a heart, being chased by different factors that can wear and tear on your little pumper. Of course, the role of "diabetes" was portrayed wonderfully by a woman. Hell hath no fury, people. And the message?

The ad is promoting an educational site that King Pharmaceuticals has partnered with the American Heart Association to launch. The site is named beatyourrisk.com. The chief commercial officer for King Pharmaceuticals said, "The purpose of the ad is to raise awareness for the Web site to any extent possible and educate people that they are at serious risk. This is not toenail fungus. People can die." So true! And after you finish cleaning up the remains of the potato chips, wings, and beer - check out the site and rejoice in preventative education!

According to a study conducted at Black Entertainment Television during the summer of 2005, there are far more more commercials for fast food and snacks on black-oriented TV than on channels aimed at the more general population. The results of this study, which will likely prove to be provocative, indicate a cause for the rising trend in obesity among African-American children. The study monitored commercials during the afternoon hours, the time slot most attractive to children who watch cartoons and 'tween shows; the the WB network and Disney Channel were also involved in the study. During the time slot, over 1,000 ads were shown on all three channels. On BET 66 percent of the ads were for fast food commercials, as opposed to 34 percent on the WB and none on the Disney channel. BET scored an 82 percent for soda ads, with WB at 11 percent and the Disney channel was again last at 6 percent. As for high calorie, low fiber snacks, the BET commercial time came in at 60 percent, nothing for the WB and the Disney channel scored 60 percent.

Not only are these statistics disturbing, but studies have also shown that for every hour of television viewing, children are likely to consume an additional 167 calories, as opposed to their peers who are reading, playing sports or involved in other, less passive activities. Childhood obesity is on the rise in children of all races. The impetus behind the study is not intended to point fingers at one race in particular, but rather to show a rising trend in all children. As the obesity rate rises in children and young adults so do incidents of high blood pressure, heart disease and diabetes, both of which lead to life long health issues.