"1 day, 1 cause, 1 goal," is the slogan assigned to the American Diabetes Association's (ADA) new fundraiser: "Step Out to Fight Diabetes." The big annual event is basically a retooled version of what the ADA used to call "America's Walk for Diabetes." The plan is to hold walks in two hundred American cities on various days over the course of a couple of weeks this coming fall.

So what's involved, you ask? It's a ten-mile walking course designed to be easy enough for about any fitness level. The twist: it requires some stair climbing. Philadelphia participants will climb ten staircases in landmark buildings, such as Philly's City Hall and the majestic front steps of the Philly Museum of Art (immortalized in the movie Rocky). Trotting up and downstairs, you're supposed to contemplate and be inspired by the "peaks and valleys" encountered by diabetics the world over.

The ADA has launched a very professional campaign to publicize "Step Out" with press releases and a snazzy website. You can register to participate on the website, and they'll send you a cute registration pack. You can also check out health stats, facts about the staircases involved in the event, and read true life diabetes stories on the site. By joining in, the ADA says you will be helping "find a cure" and also help raise awareness in your own community. To the former: maybe. To the latter: sure - awareness-raising is always a good thing.

Funding in support of the "Step Out" campaign comes courtesy of big-name, big-business donors like Kmart (Pharmacy), RiteAid, Wal-mart/Sam's Club, and Equal.