Wal-Mart Stores planned to offer generic prescription medicines at $ 4 for a 30-day supply, regardless of insurance. This was slated as a test run, in Tampa, FL, before taking the program nationwide, sometime next year. The reduced price represents a 67 percent savings over the normal retail price of the drugs.

By cutting the cost of many generic drugs to $ 4, Wal-Mart hopes to ensure that customers and associates get the medicines they need at a price they can afford. "That's a real solution for our nation's working families," says H. Lee Scott, Wal-Mart president and chief executive officer. Wal-Mart designed this program to dramatically change the way health care is provided in this country. The numbers don't lie: generic medications cost an average of nearly $30 and the average brand-name fix runs about $100. With resounding interest in the concept, Wal-Mart decided to roll out its $4 generic prescription program in Florida beginning Friday, October 6, 2006 -- nearly four months earlier than expected.

Two of my favorite things in symphony: Wal-Mart and Florida. Wal-Mart is my guilty pleasure. I'll spend hours browsing the isles and the faces. I love Florida. Really, I do. No state tax, great highways, warm winters, Disney. And now this! By the way, you know how they say imitation is the highest form of flattery? Well, Target plans to match Wal-Mart's $4 drug program. I guess everybody will have to jump on the generic drug rollback bandwagon.