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Vehicle for change? Novo Nordisk's bus to visit US

Drug giant Novo Nordisk's big white bus will soon roll into the USA. Officially known as the Novo Nordisk Changing Diabetes Bus, the vehicle is scheduled to visit a selection of towns in the USA between June and November. First, though, it's the turn of those lucky Canadians. The tour kicked off in Denmark back in September 2006 and goes under the banner "Changing Diabetes." Since Denmark, the bus and its crew have visited the following countries: Germany, the Netherlands, Belgium, France, South Africa, Australia, China, Japan, and Canada. (Cool job, huh?) The Canada sojourn will last a few more days - 'till June 12, to be exact - then it's time to cross the border into the US. Last stop is New York City, where the tour will end on November 14, which is World Diabetes Day. Oddly, the Novo "bus" is actually a big truck, at least according to the pics I'm viewing on Novo's snazzy website. I guess calling it a bus tour makes it sound a tad folksier...more Partridge Family, less soulless pharmaceutical empire? But I digress...

The Changing Diabetes Bus tour is touted by Novo as an attitude-altering event with its high-tech educational displays that are housed on board the bus/truck. (See the website for a fun virtual tour of the bus.) A vehicle for change, if you will (yukkity yuk) designed to reach out to everyone: diabetics, their families, healthcare providers, as well as curious Average Joes. The specific purpose, says Novo, is to support the passing of a United Nations resolution on diabetes. Listen, I hate to be catty, but it's been an awareness-raising event in more ways than one, don't you agree? It's been a great promotional venture. An all around image-polishing exercise for Novo too. Hey, that's not to say this tour has not done good things to educate the public. I mean, it's good that mega-companies like that put aside money in the budget for feel-good, reach-out-to-the-community stuff. But let's be honest. Would they have put up the cash if their name wasn't plastered all over? Probably not.

European BMI on the rise

Although the United States clearly takes the cake (and devours every last piece of it) as the fattest country in the world, there are many European nations who also seem to be indulging a bit too much these days. With cases of type 2 diabetes being diagnosed concurrently with rising obesity rates, this is clearly an issue that deserves worldwide attention.

Tipping the scales with an average Body Mass Index (BMI) of 28 is -- well, that's us here in the good ol' U.S. of A. Not far behind, however, are the following nations:

~ Italy: 24.3 (The pasta diet - "I never walk pasta good meal!")

~ France: 24.5 (These 'Francy' eaters are also reaching for their namesake fries and toast)

~ Poland: 24.8 (Sausages Warsaw being eaten by the dozen)

~ Netherlands: 24.9 ("Hollandaise Me")

~ Belgium: 25.1 (Also known as 'Bulgium')

~ United Kingdom: 25.4 (United under what king? The Burger King?)

~ Hungary: 25.6 (Not anymore)

~ Finland: 25.8 ("F" inland, it's time to start jogging to the outer land, too)

~ Greece: 25.9 (Enough said)

BMI plays a crucial role in our cardiovascular health and risk for developing type 2 diabetes. Clearly, the growing waistline problem is not limited to the borders of the United States, making these diseases a global risk.

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