Lilly for Life Awards
Posted Jul 9th 2007 10:50AM by Allie Beatty
Filed under: Type 1, Childhood, Lifestyle, Drugs, Opinion, Support
Eli Lilly has an award they give to people who have been diabetic for 25, 50 and 75 years. They call it the Lilly for Life Award. The award recognizes people who have been enslaved to the exorbitant expenses of diabetes management, in addition to the other schedules of daily life. Endearing isn't it? The award is a significant token of Lilly's appreciation for all you have endured and sacrificed.
Lilly awards people who have used insulin for 25 years with the monetary equivalent of what your diabetes management has cost. All your copays for each bottle of insulin, each box of syringes, each blood sugar testing strip, and your ability to adapt to the ever-changing technology of diabetes care (I swear, it says that in block letters) - Lilly awards you $42,500!! I told you I lived in the land of milk and honey. ACTUALLY - it's a medal and a consent form to have your face exploited in Big Pharma marketing. You should've bought the stock! The shareholders of LLY paid approximately $1.75 per share 25 years ago, when you were diagnosed. Today that share is worth approximately $56. Anybody know the math on that return? It's probably around 3,000%.
Let's go back to that statement ever-changing technology of diabetes care. Why must it be ever-changing? Doesn't that sound a lot like never-ending? We need not spend too much time on identifying how to treat this disease when we've got that down. What we need to do is spend more time and energy on preventing the disease from happening in the first place. That is what I consider achievement. Achieve that, Lilly! And by the way - I'll take 3,000% of my $42,500 while you're at it. Thanks.
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1. How dumb does Lilly think diabetics are? Have you downloaded the LillyforLife consent and release form? The LillyforLife Award was fashioned to recognize people with diabetes who have taken insulin for 50 years or more. Why then, as part of their consent form, do they include a section headed thus:
If Individual is under 18, the parent or legal guardian must sign. DUH! Are we so un-intelligent (stupid) that we cannot see that a participant—who must have had diabetes for 50 years, would be older than 18????
Further, the consent form allows Lilly to use one’s “name and photographic likenesses in connection with publicity for the LillyforLife Awards program”. However, if Lilly decides to exploit the recipient as a “achieving success with diabetes” thanks to the wonders of Lilly, how many diabetics would be able to halt the dissemination of such unintended endorsement? Lilly may “spin” this awards program as “success,” but with over 600 people succumbing to diabetes daily, their attempts should be held to the light, where in Orwellian newspeak, it can be seen that they are merely reframing “bad” as “good,” “black” as “white,” and “less” as “more.”
Posted at 12:57PM on Jul 9th 2007 by Melody