Listen to the Joystiq Podcast (because your ears can't read)

Note: The contents of this blog are for informational purposes only and should not be construed as medical advice or substitute for professional care. For medical emergencies, dial 911!

Medtronic's diabetes awareness initiative

Yesterday was Diabetes Alert Day, the day that is set aside annually to raise awareness for the disease that has become a worldwide epidemic. I've mentioned it several times before on this blog, but I find it absolutely stunning that a disease so pervasive remains so out of the public radar. Specifically, I find the greatest ignorance stems from most people's lack of knowledge with regard to the difference between type 1 and type 2 -- or that there even are two types of diabetes, never mind one being different than the other.

According to recent statistics, 80 percent of the American population cannot distinguish between the two types of diabetes. To help remedy this problem, insulin pump manufacturer Medtronic, Inc. announced that they will spend an undisclosed amount of money on educating the public about the differences between type 1 and type 2 diabetes.

I personally witnessed, on a recent trip to the Caribbean with my girlfriend -- strike that, by this point in the trip she was my fiance -- how this lack of understanding can become highly problematic. While going through security at the Cyril E. King airport in St. Thomas, part of the U.S. Virgin Islands, a security officer came across a bottle of juice in our carry-on bag. Because of new flying regulations, bringing liquids of almost any kind on board an airplane is generally a no-no. When it was explained to the security officer that my fiance is type 1 and that she needed the juice at the ready to combat any unsuspected low blood sugars, the explanation seemed counterintuitive to the woman. Though she didn't actually ask the question, I could still hear it through her disconcerted expression -- "Why would she need to drink a high-sugar juice if she has diabetes?"

Because we were already running a bit late, and since it was clear that we were not getting through to our gate (or the security officer, for that matter) with that juice, we cut our losses and parted with the juice. Fortunately, you can buy juice and other food and drinks once past security, which is what we did.

To me, this was representative of what must be going on at airports, restaurants, places of employment, concerts, movie theaters, grocery stores and more every day; ineffective medical assistance and/or a lack of self-treatment cooperation due completely to a staggering degree of ignorance.

I truly hope that Medtronic's efforts to raise public awareness finds great success. Further, I hope their endeavors challenge and motivate other like-minded companies to jump on the proverbial bandwagon with this. If you'd like more information on Medtronic's educational initiative here: www.realdiabetescontrol.com

Related Headlines

Reader Comments

(Page 1)
Features
Form and Function (12)
Retro Review (7)
Media
Personalities (39)
Blogs (21)
Books (24)
Products (129)
Services (43)
Magazines (12)
Meet the Bloggers
Bloggers (5)
Diane Rixon (1)
Chris Sparling (1)
Allie Beatty (38)
News
Daily News (183)
Events (63)
Fundraisers (23)
Opinion (114)
Prevention
Diet (369)
Exercise (99)
Lifestyle (516)
Research (469)
Treatment
Care (68)
Complications (40)
Drugs (385)
Support (235)
Types of Diabetes
Adult Onset (518)
Childhood (447)
Type 1 (794)
Type 2 (991)

RESOURCES

RSS NEWSFEEDS

Powered by Blogsmith

Other Weblogs Inc. Network blogs you might be interested in: