Yes sports fans -- diabetes did make a cameo at the Super Bowl. Did you see her?
The notorious commercials-- costing several million a pop- livened up the intensity of the game. The K-fed commercial had a reputation a long time ago – and passed it, with flying colors! The commercial of diabetic interest was paid for by King Pharmaceuticals. It featured a man dressed as a heart, being chased by different factors that can wear and tear on your little pumper. Of course, the role of "diabetes" was portrayed wonderfully by a woman. Hell hath no fury, people. And the message?
The ad is promoting an educational site that King Pharmaceuticals has partnered with the American Heart Association to launch. The site is named beatyourrisk.com. The chief commercial officer for King Pharmaceuticals said, "The purpose of the ad is to raise awareness for the Web site to any extent possible and educate people that they are at serious risk. This is not toenail fungus. People can die." So true! And after you finish cleaning up the remains of the potato chips, wings, and beer - check out the site and rejoice in preventative education!
1. This is probably the best time to air a health related commercial because it focuses on those very people who maintain unhealthy Lifestyles and eat junk foods which in-turn makes them susceptible to Diabetes(IRD/Type 2) and Heart Disease. In fact, most of them were probably watching this announcement while consuming greasy and fat laden chicken wings.
Posted at 10:41AM on Feb 6th 2007 by BetterCell